Professional Highlights:
2018/19
Account Executive (Corporate Communication and Public Relations) at Torres y Carrera
Madrid, Spain (March 2018 – Present Day)
Roles & Responsibilities
– Daily Monitoring media impacts of relevant companies from various strategic sectors of the Spanish economy: Retail, Energy, Tourism and Transport, among others, and sending coverage report to clients.
– Press Office: issuing statements and press releases and distributing among general and trade media; writing press kits and activity reports; arranging interviews to senior positions of the accounts; writing bylined articles about current affairs and persuading media to publish them; preparing speeches and journalist profiles; issuing weekly newsletters on the latest news of clients’ sector.
– Managing Crisis Communication: responding to media requests and sorting them out immediately.
– Communication Plans for clients and assessment to achieve their goals.
– Translating documents from Spanish into English and vice versa.
– Interviewing various highly regarded personalities from Culture.
– Publishing content on several Twitter and LinkedIn accounts.
– Using Extranet Augure Monitor and Mailchimp programmes.
Achievements
– Earned credibility and trust to attend events in order to play multiple roles such as interviewing highly regarded Spanish actress Concha Velasco during the premier of “Mañana y Siempre” short film about osteoporosis prevention in Spain.
– Acquired new skills such as being part of Crisis Communication Team dealing with media requests and reverting back to them immediately and efficiently.
– One of my coverage reports contributed to a payrise from the client to the PR agency owing to the effort and accuracy made over many weeks.
– Persuaded journalists from Expansión, which is one of the most relevant Spanish financial newspapers, to publish several bylined articles of a client.
– Reinforced my organisational and daily and weekly planning skills to simultaneously deal with several issues, prioritise the most important and enhance my problem-solving skills.
– Learned how to use Extranet Augure Monitor programme to monitor various accounts on the media and to write coverage report.
2016
Reporter (Print and Online Media – Newspaper) at La Provincia
Las Palmas de Gran Canaria, Spain (June 2013-April 2016)
Roles & Responsibilities
– Wrote reports, articles and chronicles for various sections including Sports, Local (Las Palmas de Gran Canaria), Culture, Politics and Economics, Gran Canaria and Events; conducted Spanish and English interviews with highly regarded personalities from various fields; gathered news related to current affairs in Gran Canaria, Spain and worldwide; conducted research and edited texts; translated documents from Spanish into English and vice versa.
Achievements
– Earned credibility and trust to interview high profile personalities, from a wide range of fields, such as scientist Stephen Hawking, former US Ambassador to Spain and Obama’s right-hand man James Costos, ex UK Ambassador to Spain Simon Manley, ex Attorney General for England and Wales Baroness Patricia Scotland, ex Atlanta Hawks NBA center Edy Tavares, Four-Time World Rally Champion Juha Kankkunen, and Seven-Time Grammy-winning singer Al Jarreau.
– 745 articles published.
– Exposed social injustice through investigative interviews and published reports to raise social awareness. My report on Patricia Santana, a young model in a wheelchair, contributed to give visibility to social minorities such as disabled people (“Capacitada para triunfar”/ “Able to succeed”, La Provincia, p. 6, October 4th, 2014).
– Received praise from pioneer Asociación CD Speed Badminton Canarias and was featured on their website for contributing to make a minor sport like Speed Badminton (now Crossminton) more popular among the general public. (“Cóctel deportivo en una raqueta”/ “Sport cocktail in a racquet”, La Provincia, p. 78, April 18th, 2015; “Cohetes rumbo a Berlín”/ “Rockets off to Berlin”, La Provincia, p. 32, August 24th, 2015).
2010
Intern Journalist (Broadcast Media – TV and Online) at BBC Wales Sport
Cardiff, Wales, United Kingdom (January 2010)
Roles & Responsibilities
– Reported sporting events in Wales and the rest of the UK; attended several press conferences; shadowed radio and TV reporters to gain qualitative experience in researching, script writing, live two-way video and audio editing, and news anchoring.
Achievements
– Fortunate to observe and learn at BBC, a truly world-class media corporation.
– Impeccable infrastructure, dynamic work environment and efficient processes made an impression on me as a budding journalist; enhanced my skills and passion for the Journalism profession.
Reporter (Print Media – Magazine) at The Big Issue
Cardiff, United Kingdom (January 2010)
Roles & Responsibilities
– News gathering for this sociocultural publication, related to current affairs which occur in Wales and the rest of the United Kingdom.
– Conducting research and interviews over the phone and in the street.
– Attending periodical editorial meetings.
2009
Intern Journalist (Online Media – Newspaper) at Pink Paper, Millivres Prowler.
London, United Kingdom (December 2009)
Roles & Responsibilities
– Writing news articles about politics and events based on the latest gay-related topics.
– Conducting research and interviews over the phone.
– Attending periodical editorial meetings.
Student Journalist (Broadcast Media – TV and Radio) at Cardiff University
Wales, UK (September 2008 – September 2009)
Roles & Responsibilities
– TV and radio reporter and TV newsreader with Autocue system.
– News writing with iNews and conducting interviews (such as BBC war correspondent Katie Adie’s) to broadcast on bulletins.
– Shooting reports with PD150 and Z1 cameras.
– Editing videos with Avid X-Express Pro & Avid News Cutter programmes.
– Use of Nagra-M and P audio recorders and Cool Edit programme.
– Operating Radioman Playout System, Airspeed Playout Device and Control Air Computer.
2006
Reporter (Broadcast Media – Radio) at Radio Complutense 107.5 FM (Inforadio UCM)
Madrid, Spain (October 2002 – May 2006)
Roles & Responsibilities
– Public speaking to the audience in live programmes.
– Writing reports on various current affairs.
– Preparing and conducting interviews to broadcast.
– Attending meetings to write the script for the radio show.
2004
Reporter (Broadcast Media – Radio) at Radio León Cadena SER
León, Spain (August 2004)
Roles & Responsibilities
– Live anchoring; report writing based on current events; public speaking; preparing and conducting interviews related to current affairs; attending daily editorial meetings.
Achievements
– Exciting work experience gained at one of the major radio stations in Spain and learned to adapt to a fast paced environment with tight deadlines.
– Developed strong teamwork skills and ability to work ethically whilst also learning to assess credibility of news sources.