4 years exposure to Journalism including Spanish & English Print and Digital Media (Local Newspapers and Magazines), such as La Provincia, The Big Issue, Pink Paper; Television (BBC Wales Sport); Radio (Radio León Cadena SER) and Online Broadcast media. Currently immerse in Corporate Communication and Public Relations of relevant companies from some of the most strategic sectors of the Spanish economy such as Energy, Tourism and Transport and Retail, among others.
Professional Highlights:
2018/19
Account Executive (Corporate Communication and Public Relations) at Torres y Carrera
Madrid, Spain (March 2018 – Present Day)
Roles & Responsibilities
– Daily Monitoring media impacts of relevant companies from various strategic sectors of the Spanish economy: Retail, Energy, Tourism and Transport, among others, and sending coverage report to clients.
– Press Office: issuing statements and press releases and distributing among general and trade media; writing press kits and activity reports; arranging interviews to senior positions of the accounts; writing bylined articles about current affairs and persuading media to publish them; preparing speeches and journalist profiles; issuing weekly newsletters on the latest news of clients’ sector.
– Managing Crisis Communication: responding to media requests and sorting them out immediately.
– Communication Plans for clients and assessment to achieve their goals.
– Translating documents from Spanish into English and vice versa.
– Interviewing various highly regarded personalities from Culture.
– Publishing content on several Twitter and LinkedIn accounts.
– Using Extranet Augure Monitor and Mailchimp programmes.
Achievements
– Earned credibility and trust to attend events in order to play multiple roles such as interviewing highly regarded Spanish actress Concha Velasco during the premier of “Mañana y Siempre” short film about osteoporosis prevention in Spain.
– Acquired new skills such as being part of Crisis Communication Team dealing with media requests and reverting back to them immediately and efficiently.
– One of my coverage reports contributed to a payrise from the client to the PR agency owing to the effort and accuracy made over many weeks.
– Persuaded journalists from Expansión, which is one of the most relevant Spanish financial newspapers, to publish several bylined articles of a client.
– Reinforced my organisational and daily and weekly planning skills to simultaneously deal with several issues, prioritise the most important and enhance my problem-solving skills.
– Learned how to use Extranet Augure Monitor programme to monitor various accounts on the media and to write coverage report.
2016
Reporter (Print and Online Media – Newspaper) at La Provincia
Las Palmas de Gran Canaria, Spain (June 2013-April 2016)
Roles & Responsibilities
– Wrote reports, articles and chronicles for various sections including Sports, Local (Las Palmas de Gran Canaria), Culture, Politics and Economics, Gran Canaria and Events; conducted Spanish and English interviews with highly regarded personalities from various fields; gathered news related to current affairs in Gran Canaria, Spain and worldwide; conducted research and edited texts; translated documents from Spanish into English and vice versa.
Achievements
– Earned credibility and trust to interview high profile personalities, from a wide range of fields, such as scientist Stephen Hawking, former US Ambassador to Spain and Obama’s right-hand man James Costos, ex UK Ambassador to Spain Simon Manley, ex Attorney General for England and Wales Baroness Patricia Scotland, ex Atlanta Hawks NBA center Edy Tavares, Four-Time World Rally Champion Juha Kankkunen, and Seven-Time Grammy-winning singer Al Jarreau.
– 745 articles published.
– Exposed social injustice through investigative interviews and published reports to raise social awareness. My report on Patricia Santana, a young model in a wheelchair, contributed to give visibility to social minorities such as disabled people (“Capacitada para triunfar”/ “Able to succeed”, La Provincia, p. 6, October 4th, 2014).
– Received praise from pioneer Asociación CD Speed Badminton Canarias and was featured on their website for contributing to make a minor sport like Speed Badminton (now Crossminton) more popular among the general public. (“Cóctel deportivo en una raqueta”/ “Sport cocktail in a racquet”, La Provincia, p. 78, April 18th, 2015; “Cohetes rumbo a Berlín”/ “Rockets off to Berlin”, La Provincia, p. 32, August 24th, 2015).
2010
Intern Journalist (Broadcast Media – TV and Online) at BBC Wales Sport
Cardiff, Wales, United Kingdom (January 2010)
Roles & Responsibilities
– Reported sporting events in Wales and the rest of the UK; attended several press conferences; shadowed radio and TV reporters to gain qualitative experience in researching, script writing, live two-way video and audio editing, and news anchoring.
Achievements
– Fortunate to observe and learn at BBC, a truly world-class media corporation.
– Impeccable infrastructure, dynamic work environment and efficient processes made an impression on me as a budding journalist; enhanced my skills and passion for the Journalism profession.
Reporter (Print Media – Magazine) at The Big Issue
Cardiff, United Kingdom (January 2010)
Roles & Responsibilities
– News gathering for this sociocultural publication, related to current affairs which occur in Wales and the rest of the United Kingdom.
– Conducting research and interviews over the phone and in the street.
– Attending periodical editorial meetings.
2009
Intern Journalist (Online Media – Newspaper) at Pink Paper, Millivres Prowler.
London, United Kingdom (December 2009)
Roles & Responsibilities
– Writing news articles about politics and events based on the latest gay-related topics.
– Conducting research and interviews over the phone.
– Attending periodical editorial meetings.
Student Journalist (Broadcast Media – TV and Radio) at Cardiff University
Wales, UK (September 2008 – September 2009)
Roles & Responsibilities
– TV and radio reporter and TV newsreader with Autocue system.
– News writing with iNews and conducting interviews (such as BBC war correspondent Katie Adie’s) to broadcast on bulletins.
– Shooting reports with PD150 and Z1 cameras.
– Editing videos with Avid X-Express Pro & Avid News Cutter programmes.
– Use of Nagra-M and P audio recorders and Cool Edit programme.
– Operating Radioman Playout System, Airspeed Playout Device and Control Air Computer.
2006
Reporter (Broadcast Media – Radio) at Radio Complutense 107.5 FM (Inforadio UCM)
Madrid, Spain (October 2002 – May 2006)
Roles & Responsibilities
– Public speaking to the audience in live programmes.
– Writing reports on various current affairs.
– Preparing and conducting interviews to broadcast.
– Attending meetings to write the script for the radio show.
2004
Reporter (Broadcast Media – Radio) at Radio León Cadena SER
León, Spain (August 2004)
Roles & Responsibilities
– Live anchoring; report writing based on current events; public speaking; preparing and conducting interviews related to current affairs; attending daily editorial meetings.
Achievements
– Exciting work experience gained at one of the major radio stations in Spain and learned to adapt to a fast paced environment with tight deadlines.
– Developed strong teamwork skills and ability to work ethically whilst also learning to assess credibility of news sources.